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25 Black-Owned Skincare Brands That Will Seriously Upgrade Your Routine

Shop incredible products made by Black founders who deserve their share of the spotlight.

glowing skin makes me feel good
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Though our world is still dealing with a tragic pandemic, 2021 is panning out to be a year of palpable change and hope. Many Black businesses have pivoted after the racial uprising of 2020, which led to a long overdue spotlight on their talents. The result? A surplus of social media followers, sudden retailer interest in their small, sometimes kitchen-crafted brands, and sold-out products for months on end.

Many of those products fell into the skincare category—after all, more time at home makes tending to our self-care routines a bit easier. And luckily, from luxurious body butters to silky serums to invisible sunscreens, there’s no shortage of incredible products from Black-owned skincare brands. We shouldn’t be surprised, Black women have helped pave the way in every sector of the beauty industry, particularly in makeup and in hair care.

So if you’re in the market for new skincare, the following Black-owned brands have you covered. Whether you need to replace a product you’ve finished, want to treat yourself to something special, or you’re searching for an all-natural formula, look no further than these quality picks—they’ll quickly become your go-to beauty favorites.

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Superfood Masks Kit

GOLDE is a wellness brand at its roots and features latte blends, matcha, and tools to quite literally stir up your delicious drinks. But Trinity Mouzon Wofford has created a brand that can be effortlessly incorporated into so many areas of our lives, including skincare. This powder-to-gel mask duo is chock full of superfood goodness to keep your skin looking its best for those camera-on Zoom meetings.

2 Oui the People
Bath Soak

After being banned from reading beauty magazines as a child in order to “protect her impressionable mind,” Karen Young sought to create a line that was more intentional and mindful when it came to its language and its visuals. Oui the People is known for its razors, but its bath soak should not be ignored. It’s the perfect addition to that weekend R&R you need to kickstart the week ahead.

3 EleVen by Venus Williams
Unrivaled Sun Serum SPF 35

Tennis legend Venus Williams never forgets sunscreen on the court, but she struggled to find an SPF that didn’t leave a white cast on her skin. So, she created her own formula. “Safe for our planet and good for people of all skin shades and types, I hope to inspire others to get out, be active, and stay healthy,” she said of EleVen. This creamy serum melts right into the skin for an invisible finish. 

4 Hanahana Beauty
Hanahana Beauty
Unscented Shea Body Butter

Featuring ethically-sourced shea butter from the Katariga Women in Tamale, Ghana, founder Abena Boamah-Acheampong’s sustainable brand, Hanahana Beauty, seeks to uplift women of color. This unscented shea butter lays the perfect foundation of moisture before you spritz on your favorite fragrance.

5 Klur
Immersion Serum Concentrate

With a background as a formulator and esthetician, Lesley Thornton created Klur with the ethos of skin wellness. This serum will immediately plump your skin, with hydration and elasticity to boot over time with regular use.

6 Epi.logic
True Calm Rosehip Gel Cleanser

Board-certified oculofacial plastic surgeon Chaneve Jeanniton, M.D. has to be a stickler for details in her line of work, so her approach to building a skincare brand delivers that same attention and rigor. Epi.logic’s rosehip seed oil-infused cleanser is the purifying luxury your skin deserves.

7 BeautyStat
Universal C Skin Refiner

BeautyStat was founded by Ron Robinson, a cosmetic chemist who has a fiery passion for beauty ingredients. After 20 years of formulating products for big-name brands like Revlon and and Estée Lauder, he created his own skincare line rooted in performance and innovation. The brand’s bestselling vitamin C serum embodies those qualities with its potent formula and silky-smooth finish.

8 Hyper Skin
Hyper Clear Brightening Clearing Vitamin C Serum

As the founder of IRL beauty boutique Vivrant Beauty that catered to women of color, Desiree Verdejo already had the ear of her community when it came to the kinds of beauty products they needed in their routines. Enter Hyper Skin: a vitamin C serum that takes aim at the hyperpigmentation that many women of color’s melanated skin incurs.

9 Beau-ti-ceu-ti-cals
Skin + Hair Triple Threat Cream

Beau-ti-ceu-ti-cals was created by the founder of natural hair care line Curls. The multi-purpose collection is meant to be used on both your strands and your skin. Infused with bakuchiol, niacinamide, hyaluronic acid, and vitamin C, this cream can be used on your hair first (no matter the texture or damage) and then used on your skin, both day and night after cleansing to boost moisture and antioxidant protection.

10 Elements of Aliel
Fresh Face Intense Moisture Balm

After struggling with infertility issues that prompted a lifestyle change, LaKeisha A. Entsuah encountered trouble with finding products that suited her sensitive skin. Thus, she used her over-a-decade experience in pharmaceutical marketing to create Elements of Aliel in her kitchen. This intense moisture balm is just the thing to get your skin through winter and unexpected bouts of maskne.

11 Beija Flor Naturals
Cocoa-Mango Buttercream

After living in Rio de Janeiro for some time and suffering from hyperpigmentation, Stevonne Ratliff decided to make her own line of products that catered to women of color. Beija Flor Naturals is enriched with the botanicals she found on the apothecary shelves of the Brazilian capital, and the products are brimming with organic ingredients like shea butter, jojoba oil, apricot kernel oil, and vitamin E. The cocoa-mango buttercream is super versatile, whether you need to moisturize your natural coils and curls or give your dry skin some relief.

12 Anne’s Apothecary
Acne Treatment Set

A nurse turned beauty founder, Anne embarked on creating her own line of natural products to ensure her family wasn’t using any toxic ingredients in their daily routines. As so many of us have been battling maskne, the Anne’s Apothecary Acne Treatment Set is just the quartet to get your skin right, including a cleanser, facial oil, floral water, and mask.

13 nyakio
Maracuja & Yangu Rescue Oil

Pulling from the ancient beauty wisdom of her Kenyan family and ancestors, Nyakio Grieco’s eponymous line features powerful African ingredients like baobab, mafura, and yangu. Her lightweight rescue oil will nourish and soothe dry, irritated skin.

14 Base Butter
Radiant Face Jelly

Co-founded by friends She’Neil Johnson and Nicolette Graves, Base Butter was created out of the duo’s skincare journey in their early 20s. So many of the game-changing ingredients being praised in the market simply weren’t working for their skin, so they decided to create their own products that would make skincare simple. Their aloe vera gel face moisturizer is exactly what you need in your daily routine: a simple hydrator to restore and protect your skin.

15 Mary Louise Cosmetics
MLC 1-2-3 Bundle

Named after her grandmothers and her middle name, Akilah Mary-Louise Releford is continuing their legacy of handcrafted cure-alls and natural formulas. With this potent trio, she’s driving home her commitment to making natural and organic beauty products accessible to everyone.

16 KNC Beauty
My Mask Please Bundle

Created by influencer and street style star Kristen Noel Crawley, her eponymous beauty brand is all about masking and looking ‘gram-ready while doing it. From comet-shaped eye masks to lip scrubs, invest in KNC Beauty to get your brightest eyes and softest lips ever.

17 Eve Milan NY
Gentle Face Cleaning Gel No. 3

If you’re looking for a hub for Black-owned beauty products, then look no further than this toxic-free product haven. There is so much to choose from, but this cleansing gel from Eve Milan NY is one of our favorites for taking it all off while keeping skin hydrated.

18 Skin Buttr
Gingr Lemon [SCRUB]

With more than 290K followers on Instagram and counting, model and Skin Buttr founder Tatiana Elizabeth Price is an influencer in her own right. As we’re completely into the healing powers of ginger and lemon right now, this scrub is just the thing to give you an invigorating boost, no matter what time of day you use it.

19 Black Girl Sunscreen
Broad Spectrum SPF 30

Created in 2016 by Shontay Lundy, Black Girl Sunscreen has completely changed the game for women of color looking to make sure their melanin is protected from the sun’s powerful rays. The SPF 30 sunscreen is a daily must-have.

20 Pholk Beauty
Get Your Glow On Daily Ritual Set

Inspired by the ancient beauty wisdom of the African diaspora, Niambi Cacchioli has created a plant-based line that will certainly help you along on your journey to your best skin ever. We’re full believers in creating your own skincare ritual and this trio from Pholk Beauty helps you do just that.

21 Aba Love
Body Tonic Toning Body Oil

Certified aromatherapist Aba Gyepi-Garbrah is the brain behind this apothecary-inspired brand. Our bodies are more in need of moisture now than ever and this organic jojoba, hazelnut, and argan oil-infused thirst quencher is just what your skin needs to get through the winter months with an amazing glow.

22 Kaike
Green Tea Clay Mask + Scrub

Skincare should be a celebration, so that’s why Keli Smith decided to name her almost six year-old brand Kaike. All her products are plant-based and multi-purpose so they’re good for the planet and good for your wallet. This potent combo product is a mask and a scrub: just add water and a liquid of your choice to watch it transform.

23 Elle Johnson
Hydrating Rosewater Bundle

After trying to combat her extremely oily skin with chemical-based products that left her with rashes and severe dryness, LaVonndra “Elle” Johnson decided to embark on her own product line. As a brand strategist whose campaigns have aired on Bravo and VH1, the business side was a no-brainer and thus her eponymous line launched. Though buzzy in the market right now, rosewater has been a key beauty ingredient for centuries. The brand’s hydrating rosewater bundle will give you the skin of your dreams.

24 blade + bloom
rich face essentials set / having it all

Handmade in Chicago in small batches, blade + bloom’s products are good for the planet and our bodies—featuring ingredients that work for sensitive skin, soy wax, no colorants or dyes, and lead-free wicks, with recyclable and reusable packaging to boot. Their rich face essentials set is the best way to get acquainted with the brand’s skin changers, chock full of skin-changing ingredients like rice bran, colloidal oatmeal, witch hazel, evening primrose, and more.

25 JACQ’s
Exfoliating Beauty Bar Trio

After discovering an ovarian tumor while pregnant with her daughter, Barbara Jacques and her partner began to create non-toxic products that would work for her during pregnancy and beyond. JACQ’s was then born from simple formulas and botanical ingredients. The brand’s beauty bars are gentle enough to be used from head-to-toe, infused with ingredients like plantain, lavender, and hibiscus.

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